Roto - Rotating cradle accommodates landscape, portrait, and anything in between… Brilliant! Featured in IDSA INNOVATION, Summer 2010, the quarterly design publication of the Industrial Designers Society of America (IDSA).
When approaching this cradle project, we first examined the usage scenarios for the current breed of do-everything smartphone. We understood that we needed to design a cradle that could accommodate different usage scenarios while providing charging, connectivity and stereo functionality. At Element3 we discover insights that bring more value to solutions.
